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Type of target

Description

Example

ObjectiveObjective according to the OKR methodology, this is a big and ambitious goal. An Objective is to be formulated

Ambitious, qualitative descriptions of what you want to achieve. Answers the question: Where do we need to go?

Should be:

  • Formulated as a short sentence

, understandable
  • .

  • Understandable for the entire team, inspirational, and engaging.

  • Aligned with an organization’s strategic goals.

  • Realistic. Challenging but attainable. 

  • Time framed.

  • Measurable. The grade for achieving

this goal
  • Objective is measured by Key Results

.

Increase system performance.the company revenue by 10% in the next two quarters

Key ResultThe

desired result after performing a series of actions. Reaching the result, you can understand how much the Objective is accomplished. Set of metrics that measure your progress towards the objective. Answers the question: How do I know that I am getting to Objective?

The key result can be measured by the per cent or quantity of something.

Info

Progress of a Key Result directly affects progress
of a parent Objective

Increase the ability for users to work simultaneously by 15%
  • Employ five salespeople to help out the sales department

  • Sell over 1,000 units of products monthly

.

 

Initiative

A small goal or a specific action you need to do to achieve a small goal (other Initiative), Key Result or bigger goal (Objective).

Info

Please, pay attention, that at the moment
progress of an Initiative doesn’t affect progress
of a Key Result/Objective

Perform regression testing to identify critical errors.

Milestone

A scheduled end date is when the planned goals and results are to be achieved.

Info

Please, pay attention, that at the moment
progress of a Milestone doesn’t affect progress
of a Key Result/Objective

Planned release 29.03.2022.

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